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The Truly Food

Ecommerce • Subscriptions • Artisanal Food

The challenge

The Truly Food is a Chilean artisanal producer of eggs, honey and longaniza that needed to sell direct to consumers through a weekly egg subscription. The challenge was an online shop that could handle recurring plans (from 20 to 90 eggs a week), free delivery for subscribers in specific districts of the Metropolitan and Valparaíso regions, and a wholesale programme — all of it carrying the brand's artisanal identity.

The solution

We built an ecommerce site on WordPress and WooCommerce with a custom subscription system and MercadoPago integration for recurring payments. Customers choose between 4 family plans (S, M, L, XL) with automatic weekly delivery, a fixed price guaranteed all year and free shipping. The shop also sells artisanal honey and longaniza as individual products.

Weekly subscription plans

4 family egg plans (20 to 90 units) with automatic renewal, and pausing or cancelling with no strings attached.

Configurable delivery zones

Free weekly deliveries for subscribers across districts of Santiago and the Valparaíso region.

Artisanal product shop

A catalogue of eggs, pure honey and artisanal longaniza, with a smart cart and a free-shipping threshold.

Wholesale portal

A dedicated channel for businesses and resellers to apply to distribute the products.

MercadoPago payments

MercadoPago integration for one-off charges and recurring subscription billing.

Customer accounts with social login

Sign-up and sign-in with Google and Facebook to manage subscriptions and orders.

Results

4
Active subscription plans
2
Regions covered by delivery
100%
Renewals automated

The Truly Food went from selling informally to running a professional direct-sales channel with recurring subscriptions. Customers manage their own plans, weekly delivery runs without manual work, and the wholesale programme opened a new distribution channel for the brand.

Tech stack

WordPressWooCommercePHPMySQLCwiclyWPFormsAffiliateWPMercadoPago APIREST APIs

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